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EDITOR: Andrea Kirk
CONTRIBUTING EDITORS:
Michele Hunter
Mark Share
Matt Share
Josh Herz





WESTWEEK KEYNOTE ELLE DECOR: DEMYSTIFYING THE DESIGNER
Expired Event


Classes & Seminars in Beverly Hills
Date(s): 03/23/2011
Day(s):
Time(s): 3:30pm-4:30pm
Address: 8687 Melrose Avenue West Hollywood, CA 90069
Phone:
Cost: free

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ELLE DECOR Keynote: Demystifying the Designer

Why do so many people consider designers unapproachable, high-handed, expensive, or worst of all, unnecessary? How have designers come to be regarded by so many potential clients as little more than personal shoppers, granting access to the good stuff? How can designers reach the vast market of sophisticated homeowners too intimated to hire a professional?

Join ELLE DECOR Editor in Ch...ief Michael Boodro as he moderates a panel of design professionals including Peter Dunham, Oliver Furth, Amy Kehoe and Windsor Smith to discuss these and other issues, including:

•Innovative approaches to reaching out to and securing new clients
•Establishing the importance, value, and time- and money-saving skills of designers
•The future of “to the trade”
•How web site, blogs, and social media can change misperceptions about the industry


ELLE DECOR Keynote Reception
Brown Jordan | Suite B114

Immediately following the ELLE DECOR keynote, Gene Moriarty, CEO of Brown Jordan, ELLE DECOR's Editor in Chief Michael Boodro and Publisher Barbara Friedmann will co-host an invitation-only cocktail reception to celebrate the official launch of the showroom.

Brown Jordan will showcase its trade-only collection of renowned outdoor furniture designer Richard Frinier, who will be in attendance at the launch event.

Computers will be available during the event so design professionals can sign up for ELLE DECOR’s Designer Registry.

For complete details, view our newsletter at
http://bit.ly/WESTWEEK2011Schedule



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